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Selling Text Links on Your Site |
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Selling text links can be an easy way to monetize your web site. The higher the ranking of your site, the more money you will be able to make from the text links that you sell.
Why Would Someone Want to Purchase Text Links?
Incoming text links can provide a web site with a boost in its rankings. According to the algorithms used by the search engines, having other sites link to your site indicates that your site is relevant or important in some way. If a web site that the search engine considers to be of high quality has a link to a person’s site, that person’s site may enjoy a boost in its search engine ranking. Therefore, in order to increase search engine rankings and in an attempt to attract more web surfers to their site, business owners will often pay other site owners to display their text links.
How Do I Get Someone to Select My Web Site for a Text Link Ad?
There are a number of sites on the Internet that are set up specifically for people to buy and to sell text links e.g http://www.text-link-ads.com/. For many, this is the best method for selling text links. These sites serve basically as a place for you to advertise that you are willing to sell space on your site. Therefore, you will need to take some steps in order to make it more likely that someone will want to put their text link on your site.
First, you need to be certain that you have your site listed in the proper category. If you have your site listed in the wrong category, it won’t be discovered by those that would actually be interested in putting a text link on your site. You might also place a picture of the page the link will be displayed on and you need to be honest when describing the web site’s metrics. You might want to consider offering certain guarantees with your text link sale.
The set up of the “middle man” sites that allow you to buy and sell text link ads can vary. With some, you may simply place a flat rate of how much you expect to be paid for your text link ad placement. With others, you can place your site up for bid and see how much you can get for the text link placement.
Whether selling the text link ad space at a flat rate or at auction be certain to specify the parameters surrounding the placement. For example, you may wish to limit the number of characters or words the ad may contain. You might also restricted the types of ads or services you are willing to offer through your site. At all times, be certain to be professional and straightforward. On many of these sites, the buyer will have the opportunity to leave feedback regarding his or her experience with you. The better feedback you receive, the better chance you will have of selling additional text link ads in the future.
Cautions and Concerns
When offering to use your site for placement of text links, you can potentially lose your search engine popularity status. This is because search engines are watching out for sites that sell space on their sites for text ads. Therefore, if you don’t want to risk taking a hit in your search engine ranking, you might want to select a web site that does not publicly display the name of your site. Some of these sites also require that you link back to their site, which is a red flag to the search engines that your site might be “for sale” when it comes to placing text links on the site. As such, you might want to select a site that does not make this requirement.
Making the Most Money from Text Links
When selling space for text links on your web site, keep in mind that there are several factors that will determine how much money you can make. For example, the higher the search engine ranking of your site, the more money you can demand. In addition, the more space you allow the text link ad to take up on your site, the more money you will make. Finally, the page where the ad is located will have an impact on how much money your site will make. For example, a placement on your home page is worth more than a placement on a “links” page.
Selling text links is an easy way to monetize your web site without distracting from your site. Unlike pop up ads, for example, text links are unobtrusive and will not be annoying to your visitors. Rather, they simple sit off to the side on your site and are available to your site visitors if they wish to explore what that site has to offer.
Keep in mind that selling text links is different from pay per click advertising. With pay per click advertising, a business places an ad on your site and your receive a specified amount of money each time a site visitor clicks on the ad. When selling text links, on the other hand, you receive a flat amount of money regardless of how often the ad is accessed.
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