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Fundamentals of Pay Per Marketting |
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One of the most common marketing technique and also the most powerful to increase the traffic which flows to a web site is the concept of pay per click (PPC). This is so efficient that you only require minutes before you see results after setting up a pay per click campaign.
The most commonly used and most efficient of the pay per click marketing sites is Google's AdWords. Pay per click allows your ad to be appearing on search engines as well as content-based network web sites. This can give you a great deal of traffic that is targeted.
The concept behind pay per click advertising is very simple. You're just doing bidding by keyword for placement on a search engine. You should make the effort to learn as much as possible about how pay per click works if you want to be a success in using the concept. By planning ahead and following some of the tips below, you stand a good chance of running a very successful pay per click campaign.
TARGET YOUR MARKET
This means finding out how the top keywords that appear on your site are faring in Google. Hopefully you are already using the top related key words in the web site. Check for both the paid listing and the organic listings.
BUDGET
Never go into a pay per click campaign without knowing exactly how much you will spend each day or each month. Never allow yourself to spend more than you can afford. You won't be able to use your advertising budget dollars effectively if you get involved in a keyword bidding frenzy against other bidders.
CHOOSE YOUR KEY WORDS CAREFULLY
You should choose key words that many people are looking for. The entire pay per click campaign depends upon the key words that you find and utilize in your ads. Do the necessary research to find good and relevant key words for the products which you are marketing in your campaign. If you do your search carefully, you'll be able to find the hottest key words for your niche. Software which is available to help you in your search for money making key words is readily available. A good premise to keep in mind is that specific key words are much better than general key words and a much better use of your advertising dollars.
BID WISELY.
Your bidding strategy is the most significant feature of any pay per click campaign. If you choose your key words correctly and use common sense when bidding on the key words, you will be in a position to triumph over other bidders. Never bid so high that you won't make any money on your campaign. If your cost per click is using up the profits from the sales it generates, you're likely to lose a great deal of money.
GOOD ADVERTISING COPY
Your ads should be catchy and should relate to your product. You can use ads highlighting your product name, guarantees, testimonials, free trials or bonus offers, discounted offers,competitors name, or your own company brand name. Good preparation for writing your ad is to look at Google and run some searches. This will allow you to see what others are writing. Not only will this probably start the creative juices to flowing, it may remind you of who your prime competitors are.
LANDING PAGE
This may be one of the most common ways to lose the benefits of an otherwise good marketing campaign. If a visitor is sent to your home page and it doesn't happen to contain the products that they searched for, they won't know where to go next. The visitor may even give up, because they don't know where to look on the web site. It's far better if you create several landing pages, particularly for words that you've used in a specific pay per click campaign.
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