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Perfect Landing Page E-mail
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Whether you have a website to further expand your existing business, or you are starting an online business, how your site is first perceived by visitors will determine whether or not they stay and purchase your product or service.

          In today's society more individuals are turning to websites for information on products, businesses and services than ever before. This is why it is so important that you make the perfect landing page. But what exactly is a landing page and how does it affect your website? The answer to this is simple, and yet still complicated.          

          The landing page is the page of your website that actually makes your visitor an offer. Whether this offer is to purchase your product or service, attend a meeting and sign up for a newsletter, your landing page is where all of your previous marketing attempts are put to the test. You will notice that many successful websites allow the visitor to browse through ample amounts of information before visiting their landing page. However, this formula may be turned around by making their landing page the first page a visitor sees. There is a difference within the two, and depending on your website, you will want to choose one or the other.

          If your website is providing a service, or selling spaces for a seminar, you will want to provide your site visitors with plenty of information before sending them to the landing page. Even if this means including a link to this page within the home page of your website, you will want to allow your visitors to learn about your service or seminar before making a commitment. This is very important with this type of website because when you are reaching out to visitors in this manner, they will be more likely to purchase your service or attend your seminar after they have been educated on the subject.

          This does not mean to make your visitors read five pages of facts and figures on why your service or seminar is worth purchasing or attending, but rather giving your reader vital points of information in a direct and friendly manner. By including information that highlights the benefits of your service, you will allow your customer to understand why they must purchase or attend what you're advertising. This will cause your visitor to become attached with what you're selling, or asking for, and thus when they are taken to the landing page, they will be able to make a firm and well-informed decision.

          There are several things you will want to make sure your landing page sticks to in order to drive more positive results. The first is to make sure that the actual page is not saturated with unnecessary information. Providing your visitors with information is the job of the other web pages on your site, but the landing page should only have one goal and that is to lead your visitors to sign-up for the offer you are giving them. If you bog the landing page down with too much information, your visitor may become bored and actually leave your site. Remember, your visitor has a short attention span, so once you have caused them to want your product or service, you will want to keep this attention by allowing them to act on their feelings quickly.

          An integral key to making your landing page extremely effective is making sure that the page is simplistic and easy to navigate through. You do not want to have excessive amounts of navigation options or fancy pictures throughout the page; rather you want a simple and informative page on the offer. On this page only have links back to the main page and other vital portions of your website, but don't overload the page with links and other navigation options. The Saying K.I.S.S. (Keep It Simple Sweetheart) is true when you are creating your landing page. Basically, the more items you have on your landing page increases the chances that your visitor will become distracted and loose interest in completing the task of completing your offer.

          Lastly, you will want to create a persuasive tone within your landing page without seeming to be too pushy. One of the biggest mistakes a landing page can do is fill it with “internet marketing lingo” and super-hyped phrases. You will want to guide your visitor to complete the offer without pushing them, or making it sound forced. A great way to accomplish this is to make sure that you always make clear points to how this offer will benefit them. This is a golden-way to allow your customers to see the value in your offer and they will be more likely to complete it. Remember, the perfect landing page is one that is direct and not-pushy, once you accomplish this you will have a higher sign-up rate.

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written by rp , June 02, 2008
very good article. thx a lot. smilies/smiley.gif
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