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First Impression E-mail
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Every time you visit a website for the first time, you obtain an impression about the business or service. Whether or not this impression is a good one, really depends on how well the website is built for first-impressions.

Little to Internet marketers, or business professionals, knows, but your website not only needs to be information-driven, but it also needs to be driven by first-impressions. With the Internet becoming extremely saturated with websites, you have to make yours unique and attractive, or you will loose massive amounts of visitors. The attention span of the average Internet user is extremely short, so if you do not provide them with a website that creates a great first-impression, than you will begin to loose traffic and sales.

When you own a website, you are making it not for yourself, or even your business, but for the individuals who will be viewing it. Creating websites is a complicated process, because you have to ensure you provide ample amount of information without being too “wordy” or to not divulge enough information. While you are designing your website, you will want to do several things to ensure a great first-impression. The first of these is to create a draft sheet that includes all the pieces of information you want to inform your readers. The main reason for this is because your website is most likely going to be the only source viewers have to learn about your product or service. Because of this, you will want to ensure your site gives them enough information to make an informed decision, but you want to be careful not to include information that is not relevant to their decision making process.

The only way to discover this is to make a list of main points, and then a list of secondary points. Once you have compiled all of this information, begin to simplify it. Only when you have a list that is shorter, yet directly to the point, is when you should start writing the content. While you may have a decent amount of information, it is how you go-about informing your website visitors that truly counts. After you have written your web content, you will want to begin thinking about how you want to display this content. Normally, the front page of your website will contain only the information that your viewers need to know about your product or service. Once you've outlined your home page, you can then add additional pages that describe your product or service in greater detail.

Your website visitors obtain their first impression through your home page. It doesn't matter if you have an amazing sample page, or an “About Us” section that is breathtaking, if your home page isn't aesthetically and informatively pleasing, the visitor is going to surf to a new website. Once you have grabbed your visitor's attention on the first page, you will be able to guide them throughout your website much easier. Of course, your entire website should be built around your visitor and what is best for them. There are times that being long-winded can be a good thing, however, generally speaking you will want to keep all of your content direct and to the point. Try not to use too many describing words, or “fluff content,” because your reader will simply skip through and most likely miss important pieces of information.

Because of this, it is extremely important all of your content is easy to comprehend and directly to the point. If you have never written for the Internet before, you may want to hire a professional Internet writer, because it can be difficult to break old writing habits that aren't healthy for your website. However, if you are tired of simply using text to explain your website, why not implement video? If you choose to go this route, you will want to be extremely careful. Any video you place on your site to further explain your product or service should be extremely professional, and lay it out on the page to make it easy to download and view. Also, make sure that your video does not start automatically; many visitors will simply turn the video off, or ignore it, because too many advertisements are beginning to adopt the instant-play videos. Let your visitors choose to play the video, but draw their attention to it through your content. With a professional and informative website video you will be able to improve your 'first impression' website presence. Just make sure that you spend time designing, compiling information and advertising your website, and after doing so you will have a site that compels your visitors to stay and read on.

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