Home arrow Articles arrow SEO and Marketing arrow Three Steps to PPC Marketing
Notice: Undefined property: sec_title in /home/searchpi/bizfive.com/components/com_content/content.php on line 1525

Notice: Undefined property: cat_title in /home/searchpi/bizfive.com/components/com_content/content.php on line 1526

Notice: Undefined variable: channel in /home/searchpi/bizfive.com/mambots/content/bot_adsense.php on line 167

Notice: Undefined offset: 1 in /home/searchpi/bizfive.com/mambots/content/bot_adsense.php on line 263

Notice: Undefined offset: 1 in /home/searchpi/bizfive.com/mambots/content/bot_adsense.php on line 280

Notice: Undefined offset: 1 in /home/searchpi/bizfive.com/mambots/content/bot_adsense.php on line 263

Notice: Undefined offset: 1 in /home/searchpi/bizfive.com/mambots/content/bot_adsense.php on line 280
Three Steps to PPC Marketing E-mail
User Rating: / 2
PoorBest 

One thing nearly all Internet marketers would agree on is the need for traffic. The only thing better than traffic is targeted traffic that is looking for exactly the sort of thing I am selling.

While there are many ways to generate organic traffic, such as Digg and its clones, StumbleUpon, Search Engine Optimization, blog marketing and so on, the one problem is it is all rather generic traffic. I mean, it is more of a shotgun blast, with no real precision. If I am selling widgets, are the people coming to my sites looking for widgets? There is only one marketing method that guarantees you that they are, and that is Pay Per Click marketing.

The main differences between pay per click (or PPC) and the other forms of marketing is one of precision. If Blog marketing is a shotgun, scattering your message into the Internet at large, then PPC is a sniper's rifle, aiming at the precise market you are looking for. While it is true that PPC costs, the nice thing is that you are only paying for targeted traffic.

Since the traffic generated by PPC does cost money, the primary consideration has to be getting them to buy something, or other ways to make money from them (such as getting them to buy an affiliate offer, click on your adSense, etc.). With that in mind, here are three steps to getting the most out of your PPC marketing.

Have a great offer

The reason we start here is because you can do every single thing right in your PPC campaign and have a bad offer, and it all went to waste. Virtually anything can be marketed via PPC, ranging from limousines to cattle and everything in between, but if the offer does not meet the needs of the visitor, then you just wasted that click.

Just so we are on the same page, the offer is what you are "selling" on the page the clicker lands on. It might be anything you want, but if it is not what they are looking for, you are out of luck. Always try to promote high quality products, because no amount of marketing can make up for a poor product.

Pay attention to the landing page.

As I just mentioned, the landing page is the page that the visitor is taken to when they click on one of your ads. While building landing pages is part art and part science, and literally millions of words have been written on how to build them, there are some basic rules of thumb that you will not want to violate.

Simple is good, and the simpler, the better. You generally want black text on a white background, no blinking graphics, no scrolling text or flash animation. The only thing a landing page is supposed to do is to sell your offer. Speaking of that...

Don't be a traffic leaker! Traffic is leaked anytime someone leaves the page by a method other than clicking buying your offer or closing the page. Remember, this visitor cost you money. this is not the place for free resources, a link to your blog, low paying adsense ads, none of that.

As I said, simpler is better. Never confuse the reader, with the goal being that they should understand your offer in about 3-5 seconds of landing on the page. While you should say more than 5 seconds worth (especially if your goods cost more than $30 or so), but the basics of the offer should be very clear, very soon. Strive for simple words, clean headlines.

Setting up your campaign

Building your campaign is the last step, but far from the least important. While the exact steps will vary from one search engine to another, they all follow somewhat the same basic format.

Build a list of keywords you want. Ideally, these should be the words people are looking for to find your product.

Write the ads. In fact, write lots of ads. (I will explain why in a minute).

Set your budget

As much as I wish there was, there is no generic, one size fits all sort of help here. There are so many variables that two people can have the exact same keywords, with the exact offer, yet experience different results. So much depends upon your landing page and the ads that you write to promote your offer. Because of this, you always want to be testing any and all possible variables.

With that in mind, here are a few things to watch for.

Always write multiple ads. In fact, write too many ads, because the search engine you are using (Google, Yahoo, etc.) will rotate the ads for you. If you track which ones perform the best, you will want to delete the under-performers.

Always strive to be as targeted as possible with your keyword you use. If you are selling a recipe for Tuna Casserole, you would not want to bid on the word "tuna". Yes, tons of people search for that word, but if someone looking for instructions on how to raise a pet tuna fish, you do not want them clicking on your ad (and costing you money). Instead, you might want to bid on the phrase "Tuna Casserole".

When in doubt, test. And then, test some more!

There are people who make good money without using pay per click, and yes, it might not be for everyone. however, I think if you are serious about making money off the Internet, you at least need to give it a shot. After all, I don't know anyone who does not want to make more money!

Comments (0)add
Write comment
quote
bold
italicize
underline
strike
url
image
quote
quote
Smiley
Smiley
Smiley
Smiley
Smiley
Smiley
Smiley
Smiley
Smiley
Smiley
Smiley
Smiley

busy
 
< Prev   Next >

Business News

© 2006-2024 BizFive.com Business Directory and Resource.